Nakhla — A calmer way to invest in Saudi funds

Nakla is an investment platform in Saudi Arabia that helps users make wiser financial decisions and earn strong returns. The app needed to translate complex fund data into a calm, confidence-building experience for first-time investors as well as power users tracking allocations and transactions.

First-time investors were intimidated by jargon-heavy screens, opaque fund details, and unclear transaction states — leading to drop-off during onboarding and hesitation before placing the first investment.

• Audited existing flows against Nielsen's 10 heuristics
• Mapped the end-to-end journey from onboarding to first investment
• Designed a 4-step onboarding that explains risk, returns, and fees in plain language
• Built a fund list, fund details, portfolio, and transactions module on a shared design system
• Validated with usability tests across novice and experienced investors

A focused mobile experience: a friendly onboarding that sets expectations, a scannable fund list with risk badges, a portfolio view that visualises allocation at a glance, and a transactions screen with filters and clear status states.

• Onboarding completion improved as risk concepts became visual
• Fund details became the highest-engagement screen — users compared before investing
• Transactions filter and status reduced repeat support questions

Applied Nielsen's 10 usability heuristics to identify friction and ship targeted fixes.